West London hailing rapper and singer, Lava La Rue (Artist, Rapper, Founder @NiNE8COLLECTIVE) Has been making music for the past few years as both herself, and a part of her collective NiNE8. In the past month, she has begun a true journey of creative releases, with her debut single "Widdit" flooring critics, and receiving attention from the likes if I-D Magazine and more. As the founding member of the creative group, 20-year old Lava has curated incredible projects across the worlds of art, music and fashion. Lava is setting the pace, introducing herself to new fans, old fans and critics alike, with LO-FI alternative dreamy HipHop flows and experimental R&B often using a combination of DIY soundscapes with handmade visuals to narrate a tale of inner-city lyricism from a queer female gaze in London's underground scene.

Paradigm Logo

Responsible Agents Tom Schroeder
Lucy Putman

Territories Worldwide except North America